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Recent Blog PostsEveryone's saying online courses are dead. But what if the format was never the problem? In this episode with Harvard-trained educational neuroscientist Kasia Derbiszewska, we get into what actually separates a course that produces transformation from one that collects digital dust — and it comes down to design.
Most coaches and experts have no idea their ideal clients are finding them through AI search tools like ChatGPT and Perplexity. Lori Young shares what she discovered after realizing her last ten leads all came from AI search, including The Five Signals framework for increasing your chances of being the expert artificial intelligence recommends.
Writing a custom proposal for every client feels like good service. But after years of working with coaches and consultants, I've learned it's usually a signal that the offer hasn't been structured properly yet. This post breaks down the three root causes behind the habit, what it's actually costing you, and how to build a clear, repeatable offer that still delivers a completely personal client experience.
Everyone is launching a membership right now. But is this model actually right for you? Lori Young sits down with membership strategist Kelly Vrchota to talk through what's working in 2026, how to evaluate fit before you build, and why building community in your business doesn't always mean running a membership.
For an entire year, Lori Young built a beautiful podcast stage and never stood on it. This post is the behind-the-scenes on her decision to scrap her interview show and rebuild it around her own expertise, and what she learned about the authority gap, anchor content, and why visibility only works when it's actually designed around you.
You've probably heard "just niche down" a hundred times. But for experts with layered backgrounds and years of experience across multiple areas, that advice lands wrong, because it's targeting advice, not positioning advice. This post breaks down the two-step Positioning Up Framework and why the goal was never to get smaller. It was to get clearer.
Bundles are one of the most underrated strategies for growing an aligned email list and selling your offers. In this post, email marketing strategist Allison Hardy shares how she hosted 15 bundles in two years, grew her list from 4,000 to 11,000, and what makes the difference between a bundle that converts and one that just grows your numbers.
Most coaches hold onto offers too long. Not because the offer is working, but because letting go feels risky. Lori Young shares the three signs it's time to retire an offer for real, a quick diagnostic to help you know the difference between resting and retiring, and a five-step process for closing that chapter with honesty and grace.
Most online business owners know they need legal protection. Very few have all the pieces in place before their next launch. This post walks through the four-stage legal journey of an offer with attorney Natalie Puglisi, covering trademark, copyright, FTC-compliant marketing, and the contracts every checkout page requires.
Two strategists. Two AI suites. One honest conversation about what really happened when they launched. Lori Young and Mallika Malhotra pull back the curtain on building and selling expert-built AI tools, why generic prompting falls short, and how to start integrating AI into your business without losing the human element that makes your work matter.